In case the title was not clear, I was referring to the latest
uproar against the new video released by the British band ‘Coldplay’ who is
accused of cultural appropriation. When I first heard that phrase, I was not
even sure what that meant. Wiki told me that 'Cultural appropriation' is
the adoption or use of elements of one culture by members of a different
culture. Cultural appropriation is seen by some as controversial especially when elements of a minority culture are used by members of the cultural
majority.
Now we Indians shouldn't let any chance for any controversy pass
away, should we? So I did what anyone in my
place would do. I watched the 4.20 second video to see why India was upset. And
really people I can’t believe that this depiction of India has upset you?
Shot in India, the video features the British band performing in Mumbai
during Holi err… or Diwali (I couldn't really make up my mind), Chris Martin going around in a colorful taxi
(which I absolutely loved) and watching a Bollywood movie starring Beyonce (not
so sure on that, Priyanka Chopra would have been a better choice and she can sing too). Ok fine, the video has
a lot of stereotypical elements about India.
The video starts with a peacock
and then follow the levitating sadhus and the slum boys running around playing
holi and doing hip-hop (don’t know when they upgraded from the Ganpati dance to
hip-hop). Then there is a small boy with shiva costume (probably going to fancy
dress competition waiting for the school bus), temples with saffron flags (ugh ugh..
Congress can now accuse Coldplay as not being secular and promoting only Hinduism), children
watching videos through the kaleidoscope, Rajasthani man performing a puppet show, classical
dances and beautiful costumes and now 3 and half minutes have passed away and I start wondering where the
hell is Sonam Kapoor. Then she comes running (probably straight from the sets of Prem Ratan Dhan Paayo but the clothes looked poorer) and throws some flowers and then disappears never to be seen again. Even the slum kids have more screen time than her but anyways I am not complaining about her non existence in the video. It ends with Beyonce doing a 'namaste'..such a sanskari girl I have to admit.
But Ok fine, I do agree that I too, like everyone, have some complaints against the video. First of all after watching the video several times I have still not been able to understand why this was filmed in India but my brain is pea size so I am going to let that pass. However, I believe Chris Martin was in India from Holi to Diwali. Now there are several festivals in that time no? There is Ganpati which could have blended well with the slum kids throwing gulal and dancing on the roads. Then there is Gopal Kala and boy you could have shown out local athletes climbing on top of each other for a pot of butter. More importantly you missed the opportunity to show nag panchami and how we worship our snakes (ugh ugh). Anyways, the point being there are festivals other than Holi and Diwali that India celebrates just so you know.
Also I know that you guys are very fond of Anil Kapoor but that doesn't mean you take anyone with the surname 'Kapoor' who is half as talented and twice as arrogant in your video just to have an Indian celebrity dancing and running around with flowers. Again Priyanka Chopra would have been a better choice.
Lastly, don't be lazy while doing namaste. You have to bend and touch the feet of elders (or atleast pretend to touch before they say 'rehne do beta') and then you have captured the essence of India.
But again this is free advice, take it or leave it no one really cares, just like the video.
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